A lifelong sports fan, Ms. Kennedy was disheartened to learn that every four hours, a professional athlete goes broke. Using her vast business and life experience, Ms. Kennedy founded SportsMoney to reverse the trend and ensure sustainable, lifelong income for her clients.

Prior to SportsMoney, Ms. Kennedy, together with her husband Tom Kennedy, founded and transformed BackOffice Associates LLC from a two-man company into a global software and services organization with a staff of 500 worldwide. In the early years of BackOffice, Ms. Kennedy served as VP of Sales and Marketing, Chief Operating Officer and finally Chief Executive Officer until she stepped down from her daily involvement in the company after securing a second major equity investment from Goldman Sachs Capital Partners in May 2011. She remained on the company’s Board of Managers until the Kennedys divested their remaining shares in December of 2011.

Ms. Kennedy holds a Bachelor of Science degree in Mass Communications from Virginia Commonwealth University. She is a board member of the Cape Cod Community College Board of Trustees, a board member of the International Maritime Business Advisory Board at Massachusetts Maritime Academy, and a member of the State Legislative Leaders Foundation.

Athlete I Idolized When I was 5 year old:

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Jersey Number if I was a Pro Athlete:

23

Favorite Moment in Sports History:

Patriots 2002 snow game

Super Fan Game Day Ritual:

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